• Own and define the long-term vision and strategy for how the Hawkins design system extends to Games.
• Own the creative architecture to support emerging identities, championing Hawkins as a core enabler for design and engineering teams.
• Embed within key Games initiatives to ensure strong system alignment and meaningful Hawkins evolution.
• Partner closely with cross-functional leadership to influence roadmaps, and adopt scalable strategies to support the rollout of major changes.

• Owned and led the Pantry design system, defining product strategy, roadmap, and cross-platform delivery across Android, iOS, and Web for consumers, shoppers, and enterprise customers.
• Increased cross-platform design system availability from 11 to 47%; while improving design sentiment by 44% and mobile engineering favorability to 96%.
• Used user research insights and testing to guide direction and evolve the system through major releases, ensuring scalable, high-impact solutions were consistently adopted across all business pillars and platforms.
• Architected the design token schema, championed adoption, and partnered cross-functionally to integrate the infrastructure throughout business areas.
• Supported products for 1,800+ retailer banners across 100k+ locations in 15k+ cities, scaling internationally to serve 25 million users and grow a 600,000+ shopper community across the globe.

• Established the foundation for IDS Pantry, Instacart's themeable design system, unifying all Instacart products under a single, scalable component set.
• Defined and governed design system standards; authored comprehensive guidelines, specifications, and APIs in close partnership with engineering.
• Mentored designers at all levels to become design system advocates, fostering a culture of quality, consistency, and collaboration across Instacart products.
• Championed accessibility best practices and adoption across components and patterns, reducing accessibility conflicts at the source by 40%.

• Owned and led the Uniform Design System vision, strategy, roadmap, and prioritization, driving adoption, advocacy, and governance across the organization.
• Evolved the component library, visual language, patterns, and overall aesthetic to scale across a suite of software products spanning iOS, Android, React Native, macOS, Electron and Web.
• Defined and built Hudl's accessibility standards, ensuring components, patterns, and visuals met compliance and inclusivity goals.
• Supported products globally for over 8 million users, serving 315k teams across 40+ sports and 11k+ Division I and professional organizations.

• Owned and led the Uniform Design System vision, strategy, roadmap, and prioritization, driving adoption, advocacy, and governance across the organization.
• Partnered with product owners, managers, and engineering directors to prioritize and implement solutions aligned with Uniform's standards and guidelines.
• Oversaw system documentation and implementation, providing design critique and art direction to strengthen consistency and understanding across teams.
• Mentored and collaborated with content and product designers, brand and marketing teams, to identify emerging use cases, designing and delivering new components and patterns to meet evolving needs.

• Launched the Uniform design system and collaborated with product owners, product managers and engineering directors to bring adoption across the entire suite of Hudl products from 0–65% in three months, then 100% adoption in 12.
• Responsible for the Uniform design system product roadmap alongside major version upgrade prioritization among a suite of products spanning mobile and web.
• Expanded the design system to multi-platform with React Native mobile components.
• Designed, tested and wrote documentation for components, patterns, and visual language guidelines.
• Built and maintained extensive Figma libraries of components for both web, mobile and low-fidelity prototyping.

• Design Manager · Jul 2017 – Dec 2017
• Design Team Lead · Jul 2015 – Jun 2017
• Product Designer · Jul 2014 – Dec 2015

Managed five designers and the hiring process while acting as an individual contributor on team management, basketball and lacrosse products.

• Art Director · Jun 2014 – Dec 2015
• Designer & Developer · Oct 2011 – Jun 2014

Managed clients, budgets and timelines, while overseeing and acting as an individual contributor to multiple simultaneous projects. Clients included: Google, Facebook, Hudl, Sauce Labs, Twitch.